"I awoke the imagination of my century so that it created myth and legend around me" - Oscar Wilde (1854 – November 30 1900)
Tuesday, November 30, 2010
Sunday, November 28, 2010
I don't even know what to say. Maybe Orangina could help me with that.
France's Orangina advertisements have bordered on the wild since 2007, and the video above pays homage to one of the strangest campaigns that has fallen under the scrutiny of North American eyes.
The ad campaign has been accompanied by a print campaign with sexualized images of animals enjoying Orangina, apparently enjoying both jeers and praise across the globe.
I'm just in love with the fact that the ads above make every claim in the book in absolute zoo-let-loose nonsense context.
Created by agency FFL, Head of Marketing, Adrian Troy said in 2008 that
“The advert has enjoyed a phenomenal response in France where Orangina is famous for its iconic advertising... Through the music and incredible animation, it really celebrates the ‘joie de vivre’ (or ‘joy of living’) feeling which Orangina encapsulates."
Orangina has been chided by UK as using the sexy furry friends in a way that confuses children. Several of the advertisements featuring highly over sexualized CGI good times were aired after 9 o'clock due to their content.
Whether you love the eccentric idea or hate the bizarre take (and the choice to brand yourself as a "adult soft drink of choice"), it's something you won't see here in Canada any time soon.
Let loose, hellcat.
[ note :: visit AdFreak for more bizarre adverts from Orangina, but be warned that some of them are NSFW (not safe for work). I regret even having to write those words in a blog about mandarin-flavoured soft drink commercials... ]
As we approach December, I am anxious to begin talking about the good, the bad and the ugly of Christmas commercials.
Public service announcements have the been the main focus for Ad majors in Creative Communications for the past two weeks, safety, charity, poverty and valuing what you have ever pertinent themes during the holiday season.
Rekindling a famous campaign during New Zealand's wettest season shows the extremes of outdoor billboard advertising and how effective it can be:
Created by Colenso BBDO, Auckland, the functionality of a crying billboard is both shocking and beautiful from a technical/functionality standpoint.
A PSA aimed to reduce weather-related driving fatalities, any threat of distracting passersby in the treacherous rains could be covered by proper press coverage ahead of time, but if the "surprise" factor is lost, is the campaign as effective?
Regardless, this is a unique example of outdoor advertising that apparently had proven results; the district of Papakura reported no automobile deaths during the Easter weekend, a campaign benchmark for awareness. The campaign was awarded with a Bronze Design Lion at Cannes International Advertising Festival in 2009.
Wednesday, November 10, 2010
I can only hope my holiday party will be as awesome, with less incidents of friends trying to kill me...
Planter's revamped Mr. Peanut (now voiced in CG by Robert Downey Jr.) has made his first commercial available to the public, in true holiday fashion.
I made a joke that everyone must be waiting for their invitations in the mail from RobertDowneyPeanut. That actually seems like it would have been an alarmingly charming publicity move to get people to the Facebook page for the feisty legume.
The characterization is far more chill than I had imagined; they've let their iconic character gain a bit of an edge. Mr. Peanut ads are no stranger to humor, but this latest departure is definitely reminiscent of M&M's Red & Yellow characters. The dark ego is a popular personification for recognizable icons & lends the type of funny that shows a company isn't taking itself too seriously.
Admittedly, I'm pretty sure they modeled the image around the voice. (I am also sure that Mr. Peanut Downey Jr. bit when Kraft Foods set the bait based on the fact he got to sing a holiday greeting unto us all. He hasn't had a lot of opportunity to revamp his singing career when he's busy being Ironman n' such...)
I am excited to see these start popping up on the TV. If my October revolved around Halloween commercials, best believe December revolves around Xmas. Can't wait for more.
[ / delicious ]
Sunday, November 7, 2010
[pictured RDJ is not their mascot. unfortunately.]
According to Kraft Foods, they will release a newly revamped Mr. Peanut to TV and movie audiences on Tuesday, November 9th.
In a nod to changing times, the commercials will harken back to Planter's Peanut's roots while embracing the personification the character can gain by having him update his Facebook status as the event gets closer.
The commercial will also be available on their Facebook site prior to the actual launch.
[ Follow Mr. Peanut on Facebook:: http://www.facebook.com/mrpeanut ]
The rebranding approach isn't aimed at older fans of the product, but rather the 'old-is-new-again' retro chic approach.
“One thing we learned is that while people love Mr. Peanut, they weren’t connecting with him beyond the nostalgia,” said Jason Levine, senior director for marketing at Planters at the East Hanover, N.J., office of Kraft.
The campaign is bolstered by a $30 million budget & carries the apt tagline of 'Simply Remarkable'.
Clad in a gray flannel suit alongside his sidekick Benson (Sherlock Holmes throwback much?), Mr. Peanut is set to throw a Planter's Holiday Party in the commercials aptly timed for Xmas time.
Read the following excerpt of the script as Robert Downey jr. (the actor chosen to voice Mr. Peanut):
“At Planters, we know how to throw a remarkable holiday party,” Mr. Peanut says. “Just serve classy snacks and be a gracious host, no matter who shows up.”
The guests gasp as a nutcracker enters the room. “Hey, sorry about last week,” he says. “I don’t know what got into me.” Mr. Peanut replies, “Yeah, well, forgive and forget, kind of,” as he turns to reveal a bandage covering cracks in his shell.
It's going to be a nutty holiday season.
Tuesday, November 2, 2010
I found a comment at whocallsme.com, from 2008:
I was just called (at work on my cell phone) and kept him on the phone for about a half hour trying to get them to explain how they were a legitimate company. In the end they couldn't do it.
I entered at the Manitoba Comic Con - I'm involved in the event and I'd like to know why we allowed these people to appear. It's disappointing that we allowed them.
I had a fantastic adventure at the Central Canada Comic Con.
I didn't expect to get a call today saying I won a Bahamas Celebration cruise discount.
(note:: I am not discrediting the cruiseline. I am discrediting the raffle that was held at a booth at C4 this year)
The operator seemed very keen to tell me that "S.E. Vacations" had selected me as one of the raffle winners to receive a discount where I could pay as little as $75 for an 8-day Florida-to-Bahamas cruise.
When I said I've never owned a credit card & was very unwilling to give him my banking info, I whittled the deal to have the operator allegedly call me back in 2 days. I'll have to see if that actually happens.
My mother seemed curious about the lengthy conversation I was having on the phone about money. When I got off the phone, she admitted to me that when she was my age, she fell for a discount exactly like the one I had been offered.
We were told (20 years apart) to call 60 days prior to the trip to confirm.
My mom was never able to get phone number; the company didn't exist anymore.
She lost $200 of her hard earned money.
The problem is that Central Canada Comic Con would allow someone to set up a promotions booth without checking them out beforehand.
If this has been reported before, C4 needs to step up their security to ensure that faithful fans of the event aren't taken advantage of.